Zero Click Influence for MSPs

Zero Click Influence is a specialized program designed to enhance your visibility in areas where traditional clicks are not typically made. This includes AI summaries, answer boxes, voice assistants, Google Business Profiles (GBP), Apple Maps through Apple Business Connect (ABC), link-free LinkedIn posts, relevant communities, and third-party directories. We simplify the process for users to find your answers and make it easy for them to take actions, such as calling or booking services. Our success is measured by brand demand, the number of GBP/Apple actions per 1,000 views, and the number of meetings generated from direct or branded sources.

The Growth Engine begins with a six-month contract, includes monthly strategy assessments, and features a live KPI dashboard.

How this fits into the MSP Growth Engine:

MSP marketing strategist reviewing branding, SEO, content and email plan—visual for an omnichannel strategy that unifies inbound and outbound

Zero Click Influence enhances discoverability, which in turn improves SEO, website conversions, social presence, reputation, content effectiveness, and marketing automation. Each Growth Engine plan includes a monthly strategy review and access to a live KPI dashboard, allowing you to monitor progress and make informed decisions for your next steps.

Schedule MSP Growth Engine Call →

Our Approach

Baseline the “no‑click” reality
Identify your top five “money” searches. Include an overview of AI, results from voice assistants (Siri/Google Assistant), GBP actions per 1,000 views, Apple Maps interactions (calls/website/directions), branded search volume, direct visits, and linkless LinkedIn engagement.inkedIn engagement.

Search results surfaces
Add concise FAQ sections with schema on revenue pages. Publish short, quotable explanations on trusted third-party sites that your buyers and AI systems reference. Ensure answers are easy to read aloud (40–60 words; the first sentence should directly answer the question).

Google Business Profile (GBP)
Tight categories, filled services, fresh photos, real Q&A, and an appointment link that directs to a high-converting page with UTMs. Track calls, website clicks, messages, and direction requests per 1,000 views.

Voice answers (Siri, Google Assistant)
Test monthly with a 10-query voice matrix: brand, near me, category, and comparison. Adjust your FAQs, GBP/ABC details, and page titles to ensure assistants select you and provide the correct next step (call or directions).

Social and communities
Post native, linkless updates on LinkedIn from the company page and a leadership profile. Answer live questions in the forums your buyers frequent (e.g., relevant MSP forums). Route sales-intent messages to a human the same day.

Third‑party proof and directories
Keep vendor directories and marketplaces up to date (Microsoft Partner, Datto, ConnectWise). Maintain ratings and reviews on platforms like Capterra or G2 with outcome-focused responses. Aim for one podcast or publication mention each quarter.

Measure and verify lift
Utilize simple matched-market tests whenever possible. Monitor branded searches and direct visits, GBP actions per 1,000, Apple Maps taps, voice response outcomes, and meetings generated from direct or branded sources in your dashboard.

Cadence and governance
Conduct weekly surface hygiene; perform strategy and performance reviews monthly; maintain a live KPI dashboard. Establish clear ownership and acceptance criteria.

KPIs we track for Zero Click + Voice

Leads per month from direct/branded and GBP/Apple.
Lead quality: meeting rate and SQL rate from these sources.
Consistent flow: stable cadence and rising brand demand.

Zero‑click and voice signals we improve:

Inclusion in AI overviews/answer units for top money searches.
Voice answer coverage for branded/near‑me/category queries (Siri/Assistant).
GBP actions per 1,000 views (calls, website clicks, messages, directions).
Apple Maps taps (call/website/directions).
Branded search volume and direct visits trend.
Engagement rate on linkless LinkedIn posts.
Third‑party placements that name your brand.
Meetings from direct/branded sources in CRM, with clean UTM parameters.

Schedule MSP Growth Engine Call →

Zero Click Influence + Voice FAQ

What is Zero Click Influence and why does it matter for MSPs?
It’s how we win the places buyers see you without clicking: AI overviews/answers, voice answers (Siri/Google Assistant), GBP, Apple Maps, LinkedIn, communities, and third‑party sites. We then turn that attention into calls, meetings, and a branded search lift.

How do you measure success when there’s no click?
We track GBP actions per 1,000 views, Apple Maps taps, inclusion in AI and voice answers, branded search & direct visits, and meetings from direct/branded with clean CRM attribution and simple matched‑market tests.

Will this replace SEO or PPC?
No. It amplifies them. Zero‑click + voice increases your surface area where buyers decide. SEO and PPC capture and convert demand. Everything rolls into one KPI dashboard.

How do you optimize for voice search?
We optimize GBP and Apple Business Connect, write concise, plain-English FAQs that read well aloud, ensure categories and hours match across profiles, and test monthly on Siri and Google Assistant using a 10-query voice matrix.

Which surfaces do you prioritize first?
Revenue‑page FAQs with schema, GBP, Apple Business Connect, linkless LinkedIn posts, communities your buyers use, vendor directories, and one relevant podcast or publication.

How fast will we see movement?
Teams often feel a lift within 60–90 days as GBP actions, Apple Maps taps, and brand demand rise. We don’t guarantee results. We ensure process, effort, and transparency. U.S. only.

What access do you need?
We need your budget for services, website, and analytics logins, Google Business Profile, Apple Business Connect, and CRM for source/meeting tracking. You retain admin rights.