Content Marketing & Thought Leadership for MSPs

We offer a comprehensive content marketing program specifically designed for IT companies and MSPs. Our process includes planning topics, interviewing your subject matter experts (SMEs), creating written and visual content, producing short videos, and publishing FAQs with proper schema markup. We then distribute this content through your website, email, and social media platforms like LinkedIn. Additionally, we optimize all assets for AI search engine SEO to ensure they appear in answer units and overviews. Please note that all figures provided are estimates, and we cannot guarantee specific results.

The Growth Engine begins with a six-month contract, includes monthly strategy assessments, and features a live KPI dashboard.

How this fits into the MSP Growth Engine:

WordPress “Add New Post” screen used to plan and publish MSP thought leadership—content marketing for IT companies that drives qualified leads.

Content plays a crucial role in generating demand and providing evidence throughout the marketing funnel. It enhances SEO, boosts the performance of PPC landing pages, facilitates email nurturing, and supports Zero Click Influence, which includes AI-generated overviews, mapping actions, and linkless reach on LinkedIn. Every Growth Engine plan includes a monthly strategy review, along with a live KPI dashboard, enabling you to track progress and determine your next steps.

Schedule MSP Growth Engine Call →

Our Approach

Set goals and buyer focus
Define the primary goal: MQLs, SQLs, or meetings. Identify the ideal buyer and their use cases. Develop an 8-week content calendar.

SME interviews → working drafts
Short, structured interviews with your stakeholders. Drafts that clearly communicate outcomes instead of using jargon.

Bottom‑of‑funnel proof first
Case studies with data, an explanation of pricing, an onboarding walkthrough, and FAQs near CTAs. These help close deals quickly.

AI Search SEO
Add concise FAQ sections (with valid schema), publish memorable explanations on reputable third-party sites, and optimize for inclusion in AI summaries.

Video and repurposing
Convert each core piece into short clips and image posts for LinkedIn and email. When done correctly, videos can significantly enhance social engagement.

Distribution and review engine
Promote your company and leadership on LinkedIn, email your audience, and request reviews when positive moments arise to build credibility.

Measure and iterate
We need UTMs in place, weekly one-page updates, and acceptance criteria linked to the mini-dashboard before we increase volume.

KPIs we track for Content & Thought Leadership

Leads per month from content‑assisted paths
Lead quality: meeting rate, SQL rate from content touches
Consistent flow: stable cadence and non‑brand share improving over time

Program signals we improve:

Sessions to the top 5 content assets and CTA rate on each asset.
MQLs and SQLs from content (site + email + LinkedIn).
Revenue‑page conversion rate after adding proof and FAQs.
Inclusion in AI overviews/answer units on target topics.
Newsletter reply rate and meeting rate by source in CRM.

Schedule MSP Growth Engine Call →

Content Marketing & Thought Leadership FAQ

How is this different from generic blogging?
We build assets that move the pipeline: quantified case studies, pricing guidance, onboarding walkthroughs, and concise FAQs with schema. Each piece is linked to a revenue page and tracked to MQL/SQL in your CRM.

Do you create videos too?
Yes. Short explainers and proof clips that repurpose across LinkedIn and email. Many MSPs see stronger engagement from consistent short‑form video. We report on real outcomes, not vanity views.

Will this help with AI Search (ChatGPT, Perplexity, Google AI Overviews)?
Yes. We structure FAQs and schema, publish quotable answers, and monitor inclusion for your top money searches as part of AI Search SEO.

How often will we publish?
We operate on an 8-week calendar and ship on schedule. Typical plan: 4–8 assets per month with 1–2 videos, then repurpose for LinkedIn and email.

How do you measure success?
We track sessions and CTA rate on each asset, MQL/SQL contribution in CRM, meetings influenced, and inclusion in AI overviews. You get a monthly review and a live KPI dashboard.